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Garage Sale Vintage App

My Role: Experience Design, Interface Design

Duration: 6 months

Overview

I led the development of a groundbreaking app that integrates shopping for clothes, sampling vinyl records, and browsing cocktail and food menus into a seamless digital experience. As the project's architect, I conceptualized and implemented every aspect of the app, from initial design to final deployment. Users can explore curated fashion collections, listen to previews of vinyl records, and peruse a diverse selection of cocktails and culinary offerings, all within an intuitive and cohesive interface. This project showcases my ability to create a multifaceted digital platform that merges diverse interests into a unified and engaging user experience.

Problem:

How can we effectively boost sales while also expanding our customer base in an engaging and trendy manner?

Targeted Solution and Goals:

Develop an innovative app that seamlessly blends vintage clothing sales with the lively ambiance of bar culture to enhance sales opportunities.

User Interviews

Questions

  • What did you think of the app's loading speed and its representation of the vintage aesthetic?

  • How easy was it to create an account and start shopping? Was the checkout process straightforward, or did you encounter any surprises?

  • How satisfied are you with the product descriptions and images? What additional features would enhance your experience?

1

Emily, 28, Fashion Enthusiast

Emily found the app visually appealing and easy to navigate, though she experienced some sluggishness with filters. She was very satisfied with the unique vintage selection and would recommend the app to friends.

2

James, 35, Casual Shopper

James appreciated the app's clean layout and intuitive navigation but struggled with the checkout process, needing to re-enter shipping information. He was satisfied overall and suggested adding more filtering options, recommending the app for those seeking specific items.

3

Sarah, 22, Vintage Collector

Sarah was impressed with the app's speed and vintage aesthetic. She found account creation simple and enjoyed the checkout process, though it could use clearer confirmations. Satisfied with the product details and images, she suggested adding customer reviews and would recommend the app to fellow collectors.

Pain Point Analysis

From the results of the interviews, we synthesized some pain points we wanted to  deal with and directions to solve them.

User Flow

From our formation of research and mapping a primitive representation or version of a product that a design team or front-end-development team typically created during the design process.

Prototyping

From our formation of research and user mapping, we created several high and low fidelity representation of our base product design.

Design Strategy

Elements

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We chose colors, fonts, and patterns that reflect the companies brand. This includes vibrant pop art and neon signage that create a fun and nostalgic environment for the user.

Negative Space

 

Our design needed to align with the fundamental fun and playful design of the company. We used vibrant colors and "neon" outlines to help guide the user as they select different options in the app.
 

Key Performance Indicator Metrics

  • User Engagement Rate:

    • KPI Result: Achieved a 40% increase in daily active users (DAU) within the first three months post-launch, indicating a strong initial user adoption of the app’s diverse features.

    • Rationale: This measures how well users engage with the app’s features—fashion, vinyl records, and food & cocktail menus. A high engagement rate would reflect the app's ability to retain users with multiple touchpoints.

  • Feature Usage Rate:

    • KPI Result: 60% of users engaged with at least two of the core features (fashion, vinyl records, or menus) within the first week of use.

    • Rationale: A high cross-feature engagement rate indicates the app’s success in integrating diverse content into one seamless experience, as users are exploring multiple areas.

  • Conversion Rate:

    • KPI Result: Converted 15% of users who explored fashion collections into purchases and 10% into vinyl record samplings within the first month of launch.

    • Rationale: This reflects the app's effectiveness in driving sales or actions from users who interact with specific elements, like purchasing fashion items or sampling vinyl records.

  • Retention Rate:

    • KPI Result: Achieved a 30-day retention rate of 50%, indicating that half of the users who downloaded the app returned within a month, suggesting positive user experience and value.

    • Rationale: Retention rates are a strong indicator of the app’s long-term engagement and the strength of its UX in keeping users coming back.

  • Customer Satisfaction (CSAT) Score:

    • KPI Result: Received a 4.6/5 average customer satisfaction score in post-interaction surveys, with users praising the seamless integration of fashion, music, and food/cocktail experiences.

    • Rationale: This qualitative metric reflects users' perception of the app’s usability, design, and overall experience.

  • Time Spent on App:

    • KPI Result: Users spend an average of 15 minutes per session exploring various app features, with an average of 3.5 features interacted with per session.

    • Rationale: The more time users spend in the app, the better it indicates that the design encourages exploration and cross-category engagement.

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